About Clarity
Finance made simple, for every business
We hold the FCA authorisation so you don't have to. That's the whole idea.
Clarity exists because getting FCA authorised is slow, expensive, and out of reach for most retailers. But customers still want finance at the point of sale, and businesses that offer it consistently sell more.
As a fully authorised Principal Firm, we oversee a growing network of Introducer Appointed Representatives and Appointed Representatives. We provide the compliance framework, the lender relationships, and the regulatory oversight, so you can offer finance with confidence and focus on running your business.
Why businesses work with us
Regulatory backing
We're authorised and regulated by the Financial Conduct Authority (FRN: 938464). Every partner trades under our permissions.
Clear guidance
No unnecessary jargon. We explain exactly what's involved, what it costs, and what we need from you, upfront.
Real support
Every business gets dedicated support, from onboarding through to ongoing compliance monitoring and development.
Built for growth
Whether you're adding finance to an existing checkout or pursuing your own FCA authorisation, we scale our support to fit.
Meet the team
Ciara Cremin
Co-Founder & Director
Helen Tibbs
Co-Founder & Director
Neelam Ali
Consultant
Chris Hopkins
Consultant
Ready to get started?
Apply online in around 10 minutes. No obligation, and a real person reviews every application.