Frequently asked questions
Everything you need to know
Can't find your answer here? Get in touch and we'll help you out directly.
Do I need to be FCA authorised to offer finance to my customers?+
No. Clarity is an FCA-authorised Principal Firm. Join our network as an Introducer Appointed Representative (IAR) or Appointed Representative (AR) and you operate under our permissions instead of applying for your own. It's the standard, FCA-recognised route most retailers use.
What is the difference between an IAR and an AR?+
An IAR simply introduces customers to finance options. You make them aware finance is available, point them to the application, and the lender handles the credit decision. An AR operates under broader permissions and can advise on and arrange credit agreements directly. Most retailers only need IAR status. We'll help you work out which fits during your application.
How long does it take to start offering finance?+
Once you submit your application, our team reviews your business details and gets back to you. Most straightforward applications are reviewed within a couple of business days. We'll always tell you exactly where things stand.
What does it cost to join Clarity?+
Nothing upfront. There's no cost to apply or join our network. Once you're offering finance, a small subsidy fee applies per agreement, tailored to the product your customer chooses. We'll talk you through exact costs during your application, so there are no surprises.
Do I need to be an established business to qualify?+
Generally, yes. We work with established, trading businesses rather than brand-new start-ups, since lenders want to see a track record. Exact criteria depend on your sector and the products you want to offer. Tell us about your business during the application and we'll confirm whether you qualify.
How quickly do I get paid once a customer takes finance?+
Once your customer accepts their finance agreement, you're typically paid in full within 24 hours. No waiting on instalments, no chasing invoices. The lender takes on the credit risk and collects repayments directly from your customer.
What kind of finance can I offer my customers?+
Depending on your sector, this can include interest-free instalment plans, deferred payment options, and longer-term fixed-rate loans. We help you choose the right mix for your average order value and customer base.
What's actually involved in applying?+
Our online application takes about 10 minutes. We ask about your business, how long you've been trading, and what you'd like to offer customers. There's no obligation. Once you submit, a member of our team reviews it and gets in touch with next steps.
Will I need to advise customers on which finance product to choose?+
If you join as an IAR, no. You make customers aware finance is available and direct them to the lender's application. The lender handles the credit decision and any advice. If you want a more active role, our AR model comes with training and compliance support from our team.
Is my customers' data safe?+
Yes. Credit applications are handled directly by our regulated lending partners under strict FCA data protection standards. Clarity only holds the information needed to manage our relationship with you as a partner business. See our Privacy Notice for full details.